Melvyn Bragg on Class and CultureMelvyn Bragg takes a look at British culture through literature, art and music.
Friday 24th February
9:00pm – 10:00pm
BBC2
Thursday 23 February 2012
Saturday 4 February 2012
What Britain Loves (according to T-Mobile)
Trust T-Mobile to come up with another huge hit - this time all about collective identity in terms of being British!
And to find out more about the way this ad campaign came about, visit: http://thedrum.co.uk/news/2012/02/02/t-mobile-unveils-what-britian-loves-ad-saatchi-saatchi-full-monty-plan
See Saturday 4th February's article on the research in The Daily Mirror.
Also see T-Mobile UK's Facebook page. And the article in the advertising industry's Campaign Magazine's web page.
And to find out more about the way this ad campaign came about, visit: http://thedrum.co.uk/news/2012/02/02/t-mobile-unveils-what-britian-loves-ad-saatchi-saatchi-full-monty-plan
See Saturday 4th February's article on the research in The Daily Mirror.
Also see T-Mobile UK's Facebook page. And the article in the advertising industry's Campaign Magazine's web page.
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